The World Pro Ski Tour (WPST) and CB Sports, announced today that CB Sports, a longtime brand in the ski industry, signed a sponsorship as Official Technical Apparel Partner of the WPST. CB Sports is now part of the Vertical Brands family and is relaunching with updated styles and new performance technology.
CB will outfit all Tour staff, board members and executives on the snow beginning with the 2023 season and will provide additional support for other WPST partners upon request. The partnership will also include a line of branded WPST apparel made available for purchase by Tour supporters and fans.
“We are excited to be a part of the WPST and its efforts to become the leader in dual race ski racing once again”, say Christopher Neary, Vertical Brands CEO. “Much like CB Sports, the WPST has great history in the industry and by working together the two should provide our fan base with a great feeling of nostalgia that they once knew and loved!”
The CB Sports brand was born form Charles Bird (CB) Vaughn, Jr, a ski racer and world-record holder who first revolutionized ski pants, then expanded into a colorful line of ski outerwear. Now under the leadership of Christopher Neary, a veteran in clothing brand production, CB Sports will bring back the catalog of signature colors and designs from the eighties, paired with better fabrics and performance technology available today. These will be put to the test on the snow at the World Pro Ski Tour.
“CB Sports is an iconic brand that was all over the historic Pro Tour, outfitting the best athletes,” says Jon Franklin, CEO of the WPST. “Like the Tour, CB Sports has undergone a resurgence, and we’re so excited to be partners along the way.”
Alongside CB Sports this season, the WPST will continue to offer races for men and women around the United States. Regular tour participants include two-time Olympic gold medalist, Ted Ligety, World Champion, Olympian and U.S. Ski Team Member, Paula Moltzan, World Champion and Olympic silver medalist, Linus Strasser, and many more of the world’s top ski racers fighting for equal podium prize money. The full 2023 World Pro Ski Tour season schedule will be announced at the upcoming Snowbound Expo in Boston, MA on November 18, 2022.
